Client: A major service charity
Description of Job: Complete outsourcing of banking and thanking, call centre operations as well as cleaning and maintenance of the donor database.
Business: Charity sector looking after blind ex-service men and women.
Problems: They were finding it increasingly difficult to handle the high volumes of responses generated by their campaign mailings some 150,000 items per annum using part time and agency staff. This in turn had repercussions resulting in impaired donor relations & increasing administration costs.
The most serious of these problems were: Lost donations, Inaccurately recorded donations, delays in thanking donors. The cost of banking and thanking was getting to be near the value of the average donation.
Solutions: To outsource the entire banking and thanking operation leaving the fundraising department to concentrate on designing further campaigns and develop donor loyalty programs.
We created a link to their Raiser's Edge CRM software through a Citrix Server via a WAN link. This enabled us to capture directly on to their database and avoid synchronisation issues.
Benefits:
Increased donor loyalty.
An increase in the average donation.
A reduction in donor acquisition costs.
Accurate recording of records so that segmentation and analysis can be carried out.
Real time capture of donations by an accountable body.
Date completed:
December 2000 and ongoing. |
