Preference
Services
Mailing Preference Service
(MPS)
Whilst the Mailing Preference
Service is primarily
for consumer addresses, some small businesses
and SOHO companies are registered indicating that
they are not receptive to direct mail based
communications.
It
is viewed as best practice to screen any mailing
files against
this service to reduce the level of annoyance
from Direct Mail.
Corporate Telephone Preference Service (CTPS)
The DMA introduced the
CTPS to protect small businesses and SOHO companies
from receiving unsolicited sales calls. It is
a legal requirement to screen your data through
the CTPS prior to making any marketing or sales
calls, failure to do so can result in a fine and
legal action.
Fax Preference Service (FPS)
It is a legal requirement
to screen numbers against the Fax Preference service
prior to running a fax campaign, failure to do
so can result in fines and further legal action
against persistent offenders.
Contact us for
further information and to obtain a quotation.
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