At CCR Consultancy Services, we enable luxury brands to get the best possible results from Direct Marketing and Customer Relationship management efforts.

We have a unique ability to help brands right the way from strategic issues, through to helping implement the detailed marketing actions that will drive success.

So for example, we can help you to define your brand's strategic approach to customer loyalty right the way through to printing and distributing specific offers to VIP customers (through having our own in house print capability). This means you get quicker results, greater cost- effectiveness, and less hassle.

The services we provide include:

Customer Research
We undertake customer and market research that enables you to understand how high value customers and prospects view your brand, and what would drive increased purchase.

We're also unique in that we can link the results of customer surveys and other research into your own transactional data. This helps you to see the financial impact of the decisions you make, and the link between research finding and changes in the purchase behaviour of your customers.

Driving Repeat Purchase
By mining your data we can identify customers who meet your key customer or prospect target criteria, and yet have only purchased very infrequently (perhaps only once). We can identify those with similar characterisitics to your most profitable customers, and then undertake bespoke customer research for you. This provides the insight you need to change your offer or marketing activity, to make these infrequent purchasers truly loyal (and profitable) customers.

Customer Loyalty Consulting
Examples of the work we do includes helping brands devise a Customer Relationship Management strategy - but also making it work. We can help get senior managers and store staff on board, provide the key insight managers need, and build commitment to the CRM and loyalty strategies so that successful results are gained.

We can also help you design and drive forward "VIP" or key customer programmes. We help determine the best possible "shape" of the programme, and can work all the way through identifying the key criteria that should determine VIP customers, through to helping you build a communication programme, and even including print and fulfilment. Unusually, CCR has all these facilities in house which allows us to provide this at lower cost, and with less "fuss".

CCR Benchmarking
What is best practice in the luxury sector? You can access this through our benchmarking tool, which also enables you to compare your own Customer Relationship Management efforts to the luxury sector at large. very quickly this enables you to identify quick wins and must- dos that will improve the financial results from all your CRM efforts.