Data Cleansing

Save money and improve the quality of your database with data cleansing

As one of the UK’s leading Data Cleansing companies CCR has expertise which has been born out of our knowledge and experiences in the world of Data Movement and Data Migration. When building bespoke client solutions it became evident that simply moving data was not the answer because databases are static but people are not, every year:

- Over 6 million people move house.

- 600,000 people pass away.

- Half a million addresses are changed by the Royal Mail.

- 250,000 people sign up to The Mailing Preference Service.

- 5.7 million company and individual details change.

Information on the average database decays at a rate of 20% a year. So for a database of 100,000 records, within 6 months, 10,000 will be incorrect. 

Our sophisticated Data Cleansing tools help you to keep pace with data changes by combining the best automated methods with human intervention to help you keep pace with changes as they happen.

Data Cleansing services will save money on your mailings. Clean data qualifies for the full Mailsort discount. By mailing less, you also reduce your postage and production costs.

- Comply with Direct Marketing Association best practice.

- Protect your brand by not mailing duplicates or contacting the wrong people.

- Increase response rates by only contacting the correct customers.

- Improve your environmental credentials by cutting down on wasteful duplicate mailings.

Our Data Cleansing service starts with a free data audit. We believe that our data audit is the most comprehensive available. Try a free audit now and receive a report in 48 hours.