Preference Services

Organisations have a responsibility to ensure that their data is accurate and up to date, and that all marketing campaigns have been generated in accordance with the DMA’s best practice guidelines. Not only does this ensure that marketing campaigns are compliant with the relevant principles of the Data Protection Act, but also reduces the risk of causing consumer or business annoyance and creating a negative image for the organisation sending the communication. Data cleansing enables access to the DMA’s preference services.

Mailing Preference Service (MPS)

The Mailing Preference service was set up 20 years ago and contains a list of names and addresses of consumers and businesses who have told the DMA that they wish to limit the amount of direct mail they receive. Whilst organisations are not legally obliged to use this file before deploying a direct mail campaign, it is a condition under the DMA’s code of practice, and is also a requirement of the British Code of Advertising, Sales Promotion and Direct Marketing, administered by the Advertising Standards Authority.

  • Source: Direct Marketing Association
  • Update frequency: Monthly

Telephone Preference Service (TPS)

The TPS file contains details of individuals at their residential address, who have registered their wish not to receive unsolicited sales and marketing telephone calls.
It is a legal requirement that companies do not make such calls to numbers registered on the TPS. Organisations found in breach of this can face a fine of up to £5,000.

  • Source: Direct Marketing Association
  • Update frequency: Weekly

Corporate Telephone Preference Service (CTPS)

The CTPS is the central opt out register of businesses who do not wish to receive unsolicited sales and marketing telephone calls to either all their organisation’s telephone numbers, or to certain numbers. It is a legal requirement that companies do not make such calls to numbers registered on the CTPS.

  • Source: Direct Marketing Association
  • Update frequency: Weekly