Reverse Email Append
Email append turned on its head
With the on-going use of email marketing an ever increasing number of organisations are gathering vast quantities of email addresses, however it is generally very difficult to obtain postal addresses for individuals who only provided and email address. Did you know it’s possible to carry out an email append in reverse (reverse email append) adding postal addresses to your email database?
Utilise traditional mediums and improve returns
Although email marketing yields a considerable return on investment organisation are returning to tradition methods such as postal direct marketing to contact customers in a more effective manner. Traditional methods are now proving more effective as customers look to build relationship with brands and receive communications through a variety of mediums. In addition to this by using reverse email append to enrich your email data with postal address information you are also able to access many data cleansing routines. Track movers, identify goneaways and deceased individuals within your data and ensure budget is not wasted, your brand is protected and your response rates improved.
Segment and profile your data
One of the key issues faced by marketers is how to segment email address data and profile the individuals within the email base. As data does not in all cases contain postal information this leads to difficulties in enriching demographics such as date of birth or MOSAIC. How in these cases can you enrich your data with variables to enable segmentation or profiling to take place? By utilising reverse email append to add postal address you are then able to carry out data enrichment of any required demographic or lifestyle information at an individual or household level.
Increase your success
Failure to send the right message to the right individuals at the right time leads to increased unsubscribe rates. By segmenting and profiling your data it is possible to decrease unsubscribe rates by sending more relevant messages, but more importantly improve not only the volume of responses but also the quality of those responses.
How does reverse email append work
It all starts with the free data cleansing and enrichment audit. CCR will provide all the necessary paperwork which ensures the security of your data, we complete the free audit and provide back the number of reverse email append matches we can supply. From here if you wish to proceed we will agree a project plan and timeline so you can proceed in the right way to yield the maximum results in line with your budget and requirements.
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