Data Enhancement

Postal Address File
The Royal Mail's Postcode Address File, or PAF, is the
most up-to-date and complete address database in the
UK, containing over 27 million addresses. The file is updated
on a monthly basis and will identify and correct any missing or
incorrect parts of an address allowing you to have the most accurate address
data possible and to take advantage of mailing discounts, more accurate profiling and industry standard formatting.

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De-Duplication
Most CRM systems will have a de-duping function which will help remove and merge duplicate records, Using Sophisticated matching techniques, we are able to use fuzzy matching to identify potential duplicates based on phonetics.

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Tele Appending
Where available, consumer records can be matched with a BT telephone number and appended to your database. This service can also check and verify existing numbers. Where a number is ex-directory we can confirm that the person is at that address with a telephone number but will not be able to provide the information.   All Tele-appending work will be subject to TPS screening and new numbers will be provided with TPS flags where appropriate. To read more about The Telephone Preference Service please click here.

Electoral Role
Using the Electoral Roll we can verify instances where the surname and address that is held on your database matches with current the Electoral register. Particularly useful for educational establishments who often hold a parental address, this can confirm that even if the person held on your database may not be resident at that address, someone of the same surname is and therefore mail is likely to be forwarded on.

Date of Birth
Current researched lifestyle information can be used to append an actual date of birth to your customer and donor records where available. In addition to this, an estimated age band based on modeled information can be appended to give an idea of lifestage. A free audit can be provided to give a report on the availability of this information for your database.

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