Looking at your data using profiling tools and
geographic mapping can add insight into the
underlying lifestyle, purchasing and demographic
characteristics of your customers or supporters by
location and area. CCR Data uses the MOSAIC
profiling tool to segment your data into pre-defined
groups and types. Once data is coded, we can provide
bespoke analysis and reporting on the make up of your
data which can inform marketing, positioning and strategic
decisions.

MOSAIC
MOSAIC UK is Experian’s consumer classification tool which places each postcode and household into 61 types which are grouped into 11 categories.
Each type has a detailed description which will tell you likely characteristic such as which media they are more likely to respond to, purchasing trends, holiday habits, housing types and tenure, likely leisure pursuits and lifestage.
From this information, a picture can be provided of the people on your database which can then be analysed further or used to purchase new data of people who match the profile of your current customers and supporters.

MOSAIC UK also has sister products which can be used to look more closely at Scotland, Northern Ireland and London. Click here to download the MOSAIC UK brochure or contact us to discuss how we can help you profile your database.

Click here for a MOSAIC case study.

Click here for a sample MOSAIC report.

Analytical & Reporting
Our expert IT team can produce reports and analysis using sophisticated mapping tools on a bespoke level. Consultancy will determine the level of analysis required in order to achieve your objectives and give you the data intelligence to inform business decisions.

Visual representation of where customers or supporters are located.
This can be done using just address information or address information in conjunction with profiling classification. Click here for example pdf.

Segment by postcode areas or custom territories and produce analysis using your internal information such as spend, frequency, product type or customer/supporter type.

Report on geographic penetration levels informing you which groups and locations are over or under represented in your data. Click here for a Sample Penetration Map.

We will also report on Drive time zones and radii of stores, venues, events etc. and give visual representation of drive times and distances your customers or supporters are travelling.

Example of customers mapped within custom territories and drive-time zones