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April 2010 - A Direct Marketing & Data Specialist Grows Up - CCR Data Ltd Celebrates its 15th Birthday
Over the last 15 years the marketing landscape has changed beyond recognition. The likes of e-mail marketing and social media had not yet been conceived, the internet was still a snotty nosed toddler and advertising and Direct Mail were the sophisticated mature cousins. This is something that Ed Spicer, MD of CCR Data Ltd knows only too well as CCR celebrates its 15th birthday this year. 'When we set up CCR Data Ltd 15 years ago our focus was primarily on direct mail and the data that supported that campaign. Since then marketing techniques have evolved beyond recognition and clients needs have become increasingly sophisticated'.
CCR has certainly moved with the times, building an impressive product portfolio that has expanded nicely on from their direct marketing roots. In fact thay have become a UK leading data and direct marketing specialist with a client roster that is likely to be the envy of many.
'Direct Mail is still part of our service offering but we are now so much more than that. We offer a range of data solutions that really support and advance our clients marketing capability including data cleaning, data analysis, data hosting, data lists. I think our success is based on our desire to always look at introducing new and interesting products for our clients, including our recently launched e-mail append solution, and to continuously nurture and look after our clients.' Ed Spicer
With clients such as Save The Children, Battersea Dogs Home and Kingston University from the non profit sector, and luxury clients including Bicester Village, Von Essen and Jimmy Choo on their books it looks certain that CCR will be around for another 15 years.
March 2010 - Merging Offline and Online Databases Can Result ina 10% Increase in Orders
Difficult economic conditions have put pressure on all businesses to find new and effective ways to generate revenue and increase ROI. E-mail marketing is seen by many as the panacea to this challenge - so much so that research shows that against a backdrop of tighter marketing budgets only two marketing tactics received more money in 2009: email and social media [*]. To Ed Spicer, MD of Data experts CCR Data, this research is no surprise; 'over the last year a large number of clients have increasingly asked us for help with their e-mail activity and specifically how they could utilise their existing databases for e-mail marketing'.
With other evidence indicating that nearly 50% of recipients of [**] permission e-mails then went on to make a purchase it's not surprising that e-mail is seen as a recession buster for many marketers... 'At CCR we recognised the need to help our customers convert their existing postal databases into fully compliant e-mail databases. This way they could contact existing customers and prospects via e-mail. Because of this we launched 'e-mail append', a solution that effectively matches a clients database onto a pool of permission based e-mails'. A number of CCRs retail customers have already taken advantage of this unique product and as e-mail continues its ascent as the marketing tool of choice it's a safe bet to assume we will be hearing a lot more of solutions such as e-mail append.
If figures indicating that integrating offline and online databases (effectively merging postal data with e-mail data) can result in an increase in order sizes by 10% [***] then smart companies will defintely be looking at bringing their offline databases into the online world.
* Marketing Sherpa
** Merke.com
*** Responsys
January 2010 - New E-mail Append Service
CCR helps bring customers databases into the online world - new E-mail append solution.
CCR Data Ltd has developed an email append product that links cleverly back into its automated data cleaning service.
This new E-mail append service provides clients with a fully cleaned database that is then appended with accurate, verified, opted in email addresses. This allows clients to start e-mailing their existing customer base, confident in the knowledge that their data is fully cleaned and the e-mail addresses CCR provides have been accurately matched. As part of the service from CCR, to ensure that clients are only provided with e-mail addresses of receptive customers, each customer is sent a client branded e-mail giving them the oppurtunity to opt out of receiving further email communications. this ensures further regulatory compliance that gives clients additional peace of mind.
CCR will provide an accurate and up-to-date databae of over 20 million email addresses that can be matched against and appended to an organisation's own customer database. CCR can match up to 10% of an organisation's customer file to current email addresses.
Melanie Gray, Marketing Director at CCR says: "The launch of our email append service, linked into our automated data clean provision, provides marketers with access to a substantial source of email addresses via a unique service that offers two levels of customer consent. We are pleased to offer such a unique service that can help our clients take their offline database into the online world."'
CCR Data Ltd is a market leading data & Direct Marketing specialist - we are all about applying the 'intelligence to your data' that will help accelerate your business and marketing performance.
February 2008 : CCR in the Charities Buying Group eNewsletter
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January 2008 : Professional Fundraising - Geo-demographic profiling enabled Sense Scotland to increase income generated by 50%
"We decided to analyse our donors on the three indicators that we feel are most significant. They are MOSAIC Scotland demographic groupings, council tax bands and household income. From this, we created indices for each of the activities we wanted to measure. We then sent the list of people who had been asked to convert to CCR Data Ltd, the independent data bureaux, who tagged each of the donors with the above indicators. This allowed us to assess our previous activity and the performance of each group in several different ways. It was just as important to know who didn’t respond as those who did; which groups of people responded to what type of appeal and which didn’t; who responded best to a paper based solicitation and who preferred the telephone. The purpose of the exercise was to discover what people actually expected from charities so that we could target our messages according to the most positive response."
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December 2007 : The Walpole Group partners with CCR
Walpole has partnered with CCR Data Ltd in order to offer a unique service to the membership. CCR offers Enrichment Solutions, designed to help organizations communicate more effectively with their customers and fine and track new ones.
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June 2007 CCR Fundraising: New information service from CCR Data
Third Sector, 13 June 2007
The Wealth Intelligence Database is a new information system through which charities can identify unknown wealthy donors in their existing support bases. The service, from CCR Data, allows organisations to compare their donor records against the database of 212,000 millionaires. CCR Data is in negotiation to add more records.
March 2007 CCR Data adds to its expanding I.T.Team
Due to the growth in the range and variety of our products, CCR Data’s busy I.T. Department has announced that it is to continue to grow its I.T. team Jonathan Thomson, the Bureau Manager explained further...
‘We have taken on two key players to help meet the increasing demand for our services. With the growing workload we found that we needed more highly literate and technically excellent members of the team and we are pleased to say that need has been filled. We can now look forward to providing our clients with an even more efficient service’
March 2007 CCR Data Director makes polar trek history
A UK team who have made history by reaching the centre of Antarctica without mechanical assistance have spoken of their epic journey.
Rory Sweet, a Non-Executive Director of CCR Data used only skis and kites to travel 1,093 miles (1,750km) to the Pole of Inaccessibility. Scientists and etymologists are now discussing its new title.
The Pole of Inaccessibility is marked by a life-size bust of Lenin, left by a Russian team who reached the pole using vehicles in 1958.
"We saw this black dot on the horizon. It got larger, and then we saw this silhouette of the statue. It was so surreal after traveling across 1,750km of flat Antarctic plateau."
The team at the Pole of Inaccessibility |
The men reached the pole by foot
and using kites |
'Mind-numbing'
The team experienced "serious lows and highs" throughout their journey.
"We had three or four days without a breath of wind. Our bodies seemed to relax. When we started again, the pain was mind-numbing."
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