| Wealth
Profiling testimonial
"In January 2005 CCR Data identified over
1300 of our donor records with WealthTag, one
of the files in Wealth Intelligence. Just before
Christmas we mailed approximately 400 of the most
frequent donors within the tagged records.
We approached this mailing in a different way
to our normal campaigns and the results were extremely
fruitful. The majority of donations had increased
considerably and we were delighted to have received
a sizable donation from a frequent donor.
In addition to the extra financial yield from
this campaign, and perhaps more importantly,
the interest in our charity has increased dramatically
and we now have some of these high worth
individuals visiting us, wanting to know how they
can assist us further.
We are about to move forward with the more in-depth
reports on each tagged donor which will allow
us to unlock the full potential of individual
donors who are able to assist the RLSB in
various ways."
Grant Robson, Major Gifts Manager, Royal
London Society for the Blind
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