AICR Select CCR to improve data quality & depth
The Association for International Cancer Research (AICR) recently selected CCR Data to scope and complete a projecct to improve data quality and depth of marketing data.
CCR in consultation with AICR created a unique way of assessing the data quality issues within the supporter database. AICR now have a core of recent supporter data that is of considerably better quality and depth. More importantly future donation campaigns will now provide an improved return on investment due to a considerable reduction in direct mail wastage
“Keeping our supporter information up-to-date is very important for us. The process we went through with CCR was expertly managed, with a great deal of assistance being provided by their team. Although data cleansing and data enrichment can be a complicated and arduous task, the project ran very smoothly we are now in a great position to move forward.”
E-Commerce Manager – Association for International Cancer Research