CCR’s ADAM breaks the processing ceiling


Amesbury based database marketing specialist CCR Data reaches processing milestone in just 15 weeks.


Since the early 1990’s CCR has made a name for itself as one of the most advanced data companies in the UK, working with leading brands and not-for-profits organisationsCCR is under pinned by a long standing experienced workforce backed by some of the most advanced technologies available.


Following the launch of CCR’s new processing platform (ADAM), on October 1st 2013 a Data Cleansing processing milestone has been reached in superfast time. ADAM has now processed over 20,000,000 records in under 15 weeks. That’s over 250,000 records processed every working day, which is an estimated 65,000,000 million records per year.


ADAM gives customers the ability to quickly and effectively understand their core data issues and opportunities prior to undergoing any paid work via an easy to understand reporting interface.


Edward Spicer, Managing Director commented;


“Over the last 18 months we have developed the most advanced Data Cleansing and Data Enrichment platform in the market. ADAM uses a complex set of phonetic matching keys and a unique validated set of industry leading source files including Factual Wealth Data and Email Append. Our unique bureau service offers unbeatable turnaround times and a strong support team to ensure a project exceeds a client’s expectations. We will continue to work with our clients to understand their dreams and aspirations so that we can continue to develop the most accurate and advanced matching tool in the UK”.


“Make your data worker harder so you don’t have to – Keep it clean.”