Data Cleansing – Deduplication

What is deduplication?

As one of the UK’s leading data cleansing companies, we believe accurate deduplication is a key step in completing an even more effective data cleansing project. Our experience of completing complex data cleansing projects means we understand the importance of laying good foundations. In our view this is the cornerstone of data cleansing success.

Deduplication means identifying and grouping members of the same dwelling to remove those with multiple entries at either individual, family or household level. As a result, the ability to define deduplication levels is critical to success. CCR will ensure your exact needs are met by guiding you through this process.

How does it work?

Our technology uses a phonetic matching engine, which ties together records which appear similar and can be defined as the same. Take the example of Stephen Jones and Steven Jones both listed as living at 1 The Road, London. Phonetics will identify these similar records. Consequently your data will be more efficient and successful.

The benefits of accurate deduplication

The direct cost saving is the core benefit.  Think of the associated cost and potential brand damage if you found out you were mailing 1,000 individuals twice. For this reason, deduplication vastly improves data quality and campaign success.

Further benefits

  • Identifies and groups customers that exist in the same dwelling
  • Creates a single customer view by merging data
  • Identifies returning customers
  • Increases return on investment
  • Improves environmental credentials

Data cleansing, a vital step

Don’t just look at deduplication as a routine to run once. It’s integral to any data cleansing and should be completed at several stages throughout the process.

Furthermore if you are using Salesforce, CCR have apps available to aid in terms of duplication. Find out more about CLAM – Contact, Lead & Account Merge.

Learn more

Finally to learn more about the benefits of deduplication or for your free data audit call us on 01980 592 999.