Equifax disConnect added to CCR’s data cleansing portfolio
UK data cleansing and data enrichment specialist CCR Data has further developed its data cleansing offering by becoming a licensed reseller of the market-leading goneaways database, Equifax disConnect.
Over the last 15 years CCR has made a name for itself as one of the most advanced data services companies in the UK. CCR work with some of the UK’s leading brands to improve the data quality and depth of data through its extensive data cleansing and data enrichment expertise.
Edward Spicer, Managing Director at CCR Data says, “CCR believes in using the right data suppression sets in the right way to give the customer the right result. By adding Equifax disConnect to our product portfolio we are able to offer our clients an improved solution, with the ability to verify and flag more confirmed goneaways and house movers. But it’s not just about volume of data; it’s also about having the right depth and accuracy of data and we truly believe that Equifax disConnect delivers on all three fronts. ”
The Equifax disConnect Suppressions database is the most comprehensive goneaway file available in the market, with over 46 million records going back six years. Utilising its unique data sets, Equifax is able to identify around 90% of movers every month – which is over 500,000 people. This means that Equifax disConnect can identify up to twice as many goneaways as other services, providing cleaner data, less wastage and increased marketing ROI. Plus, with over 36 million flags indicating a forwarding address is available, up to 80% of lost or lapsed customers can be traced to their new addresses.
Nigel Halliday, Business Development Manager at Equifax comments: “We are delighted to be working with CCR Data, it is very good news that they have incorporated Equifax disConnect into their extensive product portfolio. They join around 40 other companies who currently offer Equifax disConnect. We hope this is the start of a strong partnership as we intend to work closely with CCR Data to develop effective solutions that meet the needs of their customers. We would like this to clearly demonstrate how committed we are at Equifax to help our clients who utilise our data to add value to their own services.”